June 2011
36 posts
Edelman Canada Gets Serious About CSR, Gives Over... →
Awakening Moments
One of the things I love about The Little Give is that it’s truly a win-win initiative – not only for our incredibly dedicated charity partners, but for those of us who get to step outside of our world for 48 hours to learn more about our community, our colleagues, and ourselves.
One of #TeamSpuds’ challenges for Camp Awakening was to build profile around the camp’s 30th anniversary in 2012. We...
Putting a bow on it
Though the weather outside may be dreary, spirits are at an all-time high around the Edelman Toronto office. Last night while opposing teams were in a deep slumber, Team Nerf was burning the midnight oil…actually the 4am oil…until we achieved perfection. Sleep is for the weak. In my second year participating in this event, I have come to the realization that though this is work-related…it really...
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TEAM SKIPPING ROPE Blog Post #5 - Down To The Wire
A not-so-secret fact about me: I’m the crazy plant lady who hovers over her balcony garden and keeps an eleven-year-old beast of a Christmas cactus. Really, it’s like a sickness. And so when it was announced that my team for the Little Give would be paired with the Green Thumbs Growing Kids initiative, I was pretty stoked, to say the least.
Now, coming down to the last six hours of...
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TEAM SKIPPING ROPE Blog Post #4 - It's All Coming...
On a glorious Friday afternoon, the awesome members of the sure-to-be-legendary Team Skipping Rope headed to Green Thumbs Growing Kids’s flagship location, the community garden at Winchester Junior/Senior School in the Parliament/Wellesley area. And for those of you in the Toronto area: Could you ask for a better day to be outside gardening?! The answer: No, you could not. (And as...
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Team Play-Doh checks out The SPOT
Team Play-Doh has been hard at work both in the office and on the town. Our travelling counterparts got the chance to check out The Spot and meet some of the youth who frequent this safe haven in the Jane and Finch area.
Capturing both video footage and interviewing some of the incredible people who unite at The Spot, the team was able to get a sense of how amazing this place really is....
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We All Have Them. Who Are Yours?
Mentors. No matter in which capacity, shape or form, we have all been touched and inspired by someone. We’ve all had that one person who has guided us, encouraged us and most importantly transformed us. Whether we have labeled them as “mentors” or not, we’ve all had these special people influence us. The YoYo’s team charity for this year’s Little Give is the Peer Project (Youth Assisting Youth)....
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TEAM SKIPPING ROPE Blog Post #3 - Winning!
It was a gorgeous early summer morning outside as Team Skipping Rope got down to business back at Edelman HQ. Thanks to our great start last night and continual follow-ups by team leader Laura, the bunch of us were feeling pretty confident going into a full day of hot (perhaps literally) Little Give action.
Accompanied by plenty of caffeine (thanks Starbucks! #client) and the...
Bright and Early
Team Play-Doh is ready to rock!
After a late night and a lot of creative brainstorming, Team Play-Doh is still on the grind.
Early morning bbm chats, Starbuck lattes and some mashed-up tunes (Miley Cyrus and Biggie) is how we get the day started.
With a day packed full of phone calls, traveling and typing, expect to see us here until the very end!
Go Team Play-Doh!
The Stroke of Midnight
Team Nerf got off to a fast start this afternoon and have decided to call it a night so that we can rest-up for tomorrow’s action. So far, some fantastic ideas have flown out of our collective mind and onto pages and pages of poster paper. We have been invited on a tour of Humewood House bright and early tomorrow morning….er…this morning, and will be sure to use this experience...
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TEAM SKIPPING ROPE, Blog Post #2 – Music,...
Things were looking right on track as Team Skipping Rope worked away through the evening of the Little Give Toronto’s first day – everyone was chiming in with their various talents, favours were being called in from very helpful outside sources, to-do lists were being put together, and fun was being poked at Chris and Cam. (Cam: “I’m going to go get my computer.” *cue Cam coming back lugging his...
Team CRAYON Planting New Seeds with Interval House
And here we go again! Edelman Little Give 2011 is off to an awesome start. We’re so excited to be teaming up with one of the 9 charities Edelman is giving back to this year, called the Interval House. We had the chance to meet with our two charity representatives, Ashleigh and Arlene where we got a lowdown of who they are, what they do and most important of all, what they’re hoping for...
Team Slinky is in the house!!
Team Slinky is in the house!! We’re excited to be partnered with a phenomenal organization – The Remix Project/Blackboard Marketing. We met with three remarkable Remix Project members, Derek, Yasser and Jason, and had the opportunity to learn more about this organization and what they aim to achieve. Created to help level the playing field for young people from disadvantaged, marginalized and...
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Team Play-Doh Pyramid and The Spot (You)nite!
(You)nited together as one, Team Play-Doh Pyramid and The Spot have come together in true form (we created a BlackBerry group, and not just because they’re our client) to unite the youth of the Jane and Finch community.
With over a 120 nationalities residing in this area and more than 157 different languages spoken, the urban culture and social stigmas are just as diverse.
The ultimate...
Awakening some GREAT ideas for Camp Awakening!
Team Spuds (formerly known as Team Potato Head!) is off to a great start, brainstorming some amazing ideas to support the 30th anniversary of Camp Awakening!
Camp Awakening is an integrated, outdoor recreation program for youth, ages 9-18, with physical disabilities. They operate out of two mainstream summer camps in Ontario – Kilcoo Camp for boys near Minden, and Camp Oconto for girls north of...
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Team Skipping Rope meets Green Thumbs Growing Kids
Within moments of hearing Team Skipping Rope was going to be paired up with Green Thumbs Growing Kids, our team erupted into applause and cheers.
After speaking more closely with Sunday Harrison, Executive Director for Green Thumbs Growing Kids, as she briefed us on her organization and their needs, we could tell it was going to be a great challenge and fantastic partnership over the next 48...
And we're off...
The excitement in Team Nerf’s headquarters is palpable. We are fortunate to have an incredibly diverse team featuring members of Edelman Toronto’s corporate, consumer, creative, digital, finance, health AND Zeno teams (wowzers). We just finished the first meeting with our charity partner, Humewood House and are thrilled to have the opportunity to work alongside such an amazing cause.
Founded in...
Team Yo-Yo works with The Peer Project: Youth...
A life is a shaped by the people in it and circumstances faced. Many children find themselves trying to find their own way through our urban jungle alone. Without a guide in their life, a child can find themselves lost, choosing dangerous paths or making choices that lead to a much harder life.
That’s where the Peer Project: Youth Assisting Youth steps in, matching kids who are on a bad path or...
Team Rubber Ducky Partners with Kids Up Front!
Five Minutes With Lindsay Oughtred
Tell us about your charity!
Kids up front started in Calgary in 1999. In 2006, Lindsay discovered Kids Up Front. She was looking to start something similar in Toronto. She taught at a high school and begun taking students from priority neighborhoods to plays and activities.
What inspired you to get involved in this charity?
Inspired by J.M....